Ethical Diamond jewellery

Ethical Diamonds

At Rare Pink we proudly have a zero-tolerance policy toward conflict diamonds. We rely on our strict internal policies and the external measures of the Kimberley Process to ensure we continue to provide our customers only ethically-sourced diamond and gemstones. The Kimberley Process tracks diamonds from mine to market, and in partnership with companies such as ours and others in the diamond industry, the United Nations, governments, and non-governmental organizations, it polices diamond exports to prevent the trade of illegal diamonds. You can read more about the Kimberley Process here or by reading on below

Internally, we have carefully selected diamond suppliers who are the world's largest and most respected. These companies, like Rare Pink, proudly adhere to and enforce the standards established by the Kimberley Process. Rare Pink diamonds are warranted to be of a conflict free origin. If any of our suppliers was ever found to be in violation of that process, we would immediately sever that relationship. The team at Rare Pink are committed to continue in their support of any process that works to uphold legitimacy in the diamond trade.

Our diamonds, are mined in many countries around the world, including peaceful countries in Africa, Canada, Russia, and Australia, among others. The diamonds sourced from Africa are a major source of good in many African nations and a driver of growth, improved healthcare and economic stability. For more information on this issue, please visit


The Kimberley Process

Rare Pink, in partnership with its suppliers, abide by the requirements of the Kimberley process. This is an internationally recognised process, used to track and certify diamonds and their origins. The Process was developed to track all diamonds from mine to customer, at a time when Sierra Leone diamonds were sadly reaching consumers around the world and their sale directly funded the conflict in the country. At that time, the Process managed to drastically decrease the trade in these diamonds and now continues to monitor the global trade of diamonds.

Presently, the Kimberley Process has 49 members representing 75 countries; and it imposes various stringent requirements and regulations on its members in order to certify their diamonds as conflict-free.

As part of the certification process, these member states have to append or change their legislation and implement import and export controls to meet the set requirements. These requirements include, amongst others, that each shipment of diamonds have to be transported in secure and tamper proof containers, accompanied by a government-validated Kimberley Process Certificate.

Furthermore, member states can only legally trade in diamonds with other certified member states. Any country can become a member only if it is willing to implement the requirements of the Kimberley Pro


Conflict Diamonds Today

Today, the sale of conflict diamonds has been reduced significantly. This is because of initiatives such as the Kimberley Process and because of increased pressure from consumers, the media and social enterprises, for diamond organisations to be more transparent in their sourcing. At Rare Pink, our commitment to the highest ethical standards continues to affect how and from where we source our diamonds and jewellery. Because of the reported human rights abuses in Zimbabwe's Marange diamond region, Rare Pink does not and will not purchase or offer diamonds from that region (or any other region where human rights are violated now or in the future). As a responsible member of the diamond and jewellery industry, and a member of the British Jewellers Association, we are working with our suppliers to ensure our consumers receive only the finest goods procured from ethical sources.


Responsible Mining

Across all our operations, Rare Pink observes the highest ethical standards. We insist our jewellery business partners and suppliers of precious metals do the same.

At Rare Pink we work to ensure that our gold and other precious metals are sourced from suppliers that meet the highest human rights, social, and environmental criteria.
We regularly review our precious metals suppliers, considering their ethical standards as a key metric in our relationship with them.